Kid Fury
Brand strategy, brand creation, illustration and print.
Hip hop DJ Kid Fury (aka Franklin Noel Humphrey) wanted a brand identity with real presence—bold, sharp, and rooted in his love of Japanese culture. Design by us created a custom mark inspired by the graphic geometry and rhythm of kanji: part symbol, part signature. Clean, punchy, and designed to hit hard—like his sets.
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Approach
Every strong brand is built on clarity.
Our approach is structured but collaborative — designed to uncover what truly differentiates you before translating it into a visual identity. Each stage builds on the last, ensuring the work is considered, coherent and commercially sound.
