Kid Fury

Brand strategy, brand creation, illustration and print.

Japanese characters in red brushstroke style spelling 'Self-Defense' on a white background.

Hip hop DJ Kid Fury (aka Franklin Noel Humphrey) wanted a logo with real presence—bold, sharp, and rooted in his love of Japanese culture. Design by us created a custom mark inspired by the graphic geometry and rhythm of kanji: part symbol, part signature. Clean, punchy, and designed to hit hard—like his sets.

White T-shirt worn by a person with a red abstract design or symbol on the front, set against a plain gray background.
A silver CD with a red logo and the text "Kid Fury" on a red background.
Vinyl record with album cover showing a black and white photo of a man singing into a microphone, wearing headphones, with red abstract shapes overlaying the image.

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